Bar Belli

Role Graphic Design, Brand Design
Team Riccardo Franchellucci
Company Bar Belli

Bar Belli was an old bar in Fermo (Italy) opened between the end of 1800 and the beginning of 1900. It was very popular in the 90s but it has been closed the last few years. I have been asked by the new owner to rebrand it leaving the same vintage and classical atmosphere and to add also a modern touch.

I collaborated with the interior designer and he showed me his vision of merging existing old architectures that recall Belle Epoque with new modern and industrial features and furnitures. The old carved serif writing on the facade would have stayed so I had to find something that would have fit that style as well. For the menu, I personally took the pictures around the city.

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