Bar Belli was an old bar in Fermo (Italy) and it was opened between the end of 1800 and the beginning of 1900. It was very popular in the 90s but it has been closed the last few years and now I have been asked by the new owner to rebrand it. I was asked to leave the same vintage and classical atmosphere but to add also a more modern touch. I collaborated also with the interior designer and he showed me his vision of merging existing old architectures that recall Belle Epoque with new modern and industrial features and furnitures. The old carved serif writing outside would have stayed so I had to find something that would have fit to that style as well. I personally took the pictures of the city for the menu.

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