Generator Hostels are design-led hostels that combines affordable luxury rooms with social events and are located in the heart of the coolest cities in Europe and they are now expanding in America. They always organise events and parties in house and each hostel presents a different entertainment like the Ice Bar in Copenhagen, Hilma Restaurant in Stockholm, Helter Skelter in Hamburg or the Rooftop in Paris.
Working as Graphic Designer and Artworker for Generator I created branding, graphics for printing and online for internal sub-brands like clubs, restaurants and bars. I was in charge of creating and editing the branding guideline of the company for each subbrand or local id.
Generator Hostels gave me the chance to create new graphic elements and branding guidelines that were applied through socials, sales and printing collateral in all the different locations.
I also had space to create funny illustrations and play with mixed media and I created a local branding id for each hostel inspired by their location, interior or history.
Reflections Ice Bar in Copenhagen, Khayma in Paris and Helter Skelter in Hamburg are three subbrands of Generator.
I created their brand identity and apply it through their socials and all the printing collateral.